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Presented by

The SummerWorks Performance Festival

Creator: Freya Bjorg Olafson


The Great Hall – Longboat Hall


August 5th, 2010 – August 14th, 2010


Conceptually, AVATAR explores methods of creating, validating and disseminating one’s identity through the use of technology and the Internet. The work is inspired by the mantra “I post therefore I am”, whereby Internet power users legitimize their existence by documenting their lives and uploading this media to personal webpages and blogs. AVATAR facilitates an inquiry into what encourages us to share and publicize our lives. Nothing is hidden as the work develops, Freya moves intimately through software, opening and closing files on her personal computer and interacting with the built-in camera. The performance inherently becomes a duet with technology as in AVATAR Freya makes use of live video feeds and projections to magnify, manipulate and effectively broadcast persona and image.  (Show Facebook Event)


Freya Bjorg Olafson Performer

Creative Team

Freya Bjorg Olafson Creator
Freya Bjorg Olafson Audio
Freya Bjorg Olafson Video
Hugh Conacher Lighting Designer
Norma Lachance Costume Designer


Alex Naylor Venue Technician
Matt Jordan Venue Technician
Jason Golinsky Festival Lighting Designer